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'Dubai Quality of Life Strategy 2033': A Visionary Strategy for Wellbeing

Under the visionary directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Dubai has taken a monumental step towards redefining the concept of urban living.


His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, announced the approval of the ‘Dubai Quality of Life Strategy 2033’. This ambitious strategy aims to elevate Dubai to unparalleled heights in terms of quality of life, setting new global benchmarks for what it means to live, work and visit in a modern metropolis.


He stated, "We have today approved the Dubai Quality of Life Strategy 2033 as part of our efforts to raise our global standing in the economy as well as in the areas of innovation and wellbeing. The vibrancy and cultural diversity of our society are key to our development journey.”


“The Dubai Quality of Life Strategy encompasses over 200 projects, initiatives, and plans. The strategy encompasses ten key pillars, all dedicated to fostering the wellbeing of individuals, society, and the city. Our objective is to establish Dubai as one of the world’s best cities in terms of wellbeing, offer every resident a healthy, active, and enjoyable lifestyle, build a society that takes pride in its identity and cultural diversity, and offer the highest quality of leisure and entertainment. Dubai’s name will become synonymous with fine living worldwide."


“All projects initiated as part of the strategy will be overseen by a new office dedicated to enhancing quality of life in Dubai, in coordination with over 19 government entities and dozens of private organisations,”


The Key Pillars of This Initiative


Comprising over 200 projects, initiatives and supporting plans, the Dubai Quality of Life Strategy will be implemented in three phases spanning from 2024 to 2033. It addresses 10 key pillars essential to wellbeing:


  1. Culture and entertainment

  2. The natural environment

  3. The urban environment

  4. Mobility

  5. Society and family

  6. The economic environment

  7. Employment and work conditions

  8. Education

  9. Safety and security

  10. Health


More than 19 entities in Dubai have joined forces to create an integrated plan encompassing all key initiatives and aspects of the Quality of Life Strategy.


This collaboration has produced a comprehensive roadmap for implementing pioneering programmes aimed at individuals, society and the city. Together, they assessed the current status of each area and established targets to be achieved by 2033.


What Are the Three Phases of the 'Dubai Quality of Life Strategy 2033?


Phase 1

The first phase is to enhance wellbeing at an individual level, with development plans that prioritise people's stability, happiness and overall quality of life.

This objective aims to elevate individual wellbeing and improve physical health through two key aspects. The first aspect focuses on mental and physical health as well as the economic environment. The second aspect addresses social and psychological wellbeing, encompassing components such as: education, employment, work conditions and safety and security.



Phase 2

The second phase of the Dubai Quality of Life Strategy emphasises on community wellbeing.


It seeks to improve individual lives within the context of a vibrant community by enhancing emotional health and fostering a unified society. This goal is centered on instilling pride in cultural identity, preserving Emirati heritage and values and celebrating Dubai's accomplishments.


Phase 3

The third phase of the Dubai Quality of Life Strategy is to enhance wellbeing across the entire city. It strongly aligns with the vision of making the city a pedestrian-friendly place that is easily accessible to all.


This goal focuses on creating an exceptional urban experience for residents, nationals and visitors. The vision includes a city with accessible beaches, vast open spaces, recreational squares and parks, promoting a healthy environment for everyone.






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